First Data — Western Union
In 2003, FDC-Western Union faced a major boycott threat and challenge to the proposed acquisition of Concorde, a financial services company which owned the STAR ATM network. Having no community outreach initiative or programs, the company was, in the terms of Hispanic advocates, "low hanging fruit."
A protest by Hispanic evangelicals and the original Latino Coalition of Washington DC was scheduled to take place on the steps of the U.S. Department of Justice — DOJ having the final say in the proposed acquisition.
Mr. Niehaus was brought in by First Data Corporation CEO Charles T. Fote to mediate and defuse the situation.
A negotiation was initiated with Hispanic leaders and the protests were suspended. The key was to establish a collaborative partnership between the Hispanic community and FDC-WU. What resulted was the establishment of an Empowerment Fund. Initiatives were implemented jointly over a seven-year period, shrouded in an aura of enlightened self-interest for both the community and the company.
A bond of trust and collaboration was established — a face was put on the company.
The strategic value of this collaboration achieved five things:
- Support and opportunity for the company and community
- Corporate brand enhancement
- Protection against paid activists attacking the company
- Deep-rooted legitimate relationships with multinational community leaders
- An alignment of corporate resources, interfacing with the Hispanic community to achieve corporate objectives
